Linguistics Classes, Verb and Noun

â€Å"Discuss and contrast some of the main features of the classes VERB and NOUN in English and any other language. † In this essay I will make an attempt to discuss differences between two classes of lexemes, which are verb and noun. In order to conduct that analysis in a detailed manner I will refer to two languages, English and Polish (minor references to French will also help my studies). I will start from defining what one can refer to as class in linguistics. I will to refer to certain shadows of doubt that may be casted on that categorization.This will be followed by elaborating subtleties of what constitutes a verb providing examples and showing contrasts between two languages examined. With the help of studying materials I’ll manage to outline empirical criteria for how the concept of verb can be understood by a linguist. Then, I will implement similar methodology to clarify the concept of a noun class. Finally I will arrive at a conclusion that beyond any dou bt those two categories are distinctly different and minor similarities emphasized by two drastically different languages simply make the case more interesting.A scholar is able to divide every language into two diverse, but mutually supplementing, categories. Grammar is a set of closed system that determines how items of the language interact with each other. Lexicon, on the other hand provides a glossary of lexemes. Lexeme is more than a word, as it refers to all possible variations of linguistic items used within language. Its relation to the meaning can sometimes proves difficult to define without implementing a variety of terms in the definition. To fully explain what a given lexeme means it has to be placed in a variety of contexts and supported with examples.An alternative to lexicon is called a thesaurus and it groups words accordingly to their semantic similarities. Lexicon can be further divided into classes of lexemes. Unlike grammar, these systems of lexical concepts are open, which means their content varies depending on the language. Before drawing the line between nouns and verbs I’d like to draw attention to possible blurs of that line. In English language words such as [walk] relate to both a noun and a verb. This is not exactly a homonym (lexeme that has the same form but varies in its meaning) as both words refer to the same activity.Interesting comparison with the Polish language is that it never uses verbs as noun but still has large variety of verb derived nouns such as zapalenie (inflammation) or skojarzenie (association). Despite that fact verb derived noun in Polish such as bieg (a run) is not its noun form of the verb – bieganie (running). It also contains a significantly smaller number of homonyms, most of which either differs in spelling (kot-kod) or has a foreign origin (pilot – tv remote and pilot – one that steers a plane) and is usually a noun. English uses multiple homonyms within different classes a nd semantic distances: pitch, division.As no universal differentiation can be drawn for classes of verb and noun they are most commonly identified by several categories of lexemes. Verb in every language refers to motion, rest, giving, affect, corporeal, attention and speaking. Some languages allow further distinction to nuclear and non-nuclear verbs. Nuclear verb of rest in Polish would be lezec (means to lay, applied to either an object or a person) and the non-nuclear item that can be defined only by a reference to the nuclear verb – zalegac (to lay somewhere for a long time/to stand in the way of everyday activities).English, on the other hand cannot provide a good example of such a lexical item. A scholar can also mark off verbs to be transitive or non-transitive. A transitive verb needs to be completed by an object of the action (We left John. ) while the intransitive is complete without any object to follow (We could not stand it so we left. ). In Polish transitive (pr zesuwac – to move an object) are entirely different words than intransitive verbs (skakac – to jump). Categories that will only refer to verbs class are modality and tense aspect.Both in Polish and English future past and present tenses occur, however in Polish perfect tenses are only implied by the context: Patrze na niego od godziny – I’ve been watching him for an hour. What’s also fascinating is that in past and future continuous tense Polish verbs suddenly have gender. Discussing modality it’s worth mentioning that in Polish imperative mode of a verb is always a different form any regular conjugation (which wouldn’t be the case in French). English modality is most likely to be contained within the context of the sentence.Comparing these languages from the perspective of verbs scholar should also bear in mind that while English has phrasal verbs (put it off) that are quite different from their lexeme of origin (put) Polish does not . I’d risk a statement that this function is associated with a complex system of prefixes (wlaczyc, wylaczyc – turn on, turn off). Following the applied logic one ought to explain the lexical class of noun with its typical references. Nouns describe parts of the human body and components of other things, fauna, flora, sun moon and stars, elements, and artefacts.They also stand for abstract terms such as emotions, colour or time. Latter one often leads to interesting observations when examined from a linguistic perspective. In Polish and French instead of asking for the time, one asks for the number of the hour. A noun could be derived from verbs or adjectives (swim, hatred) or underived (beauty, fish). Dixon stated that transitivity value of verbs is equally important to the gender of the noun. In English nouns don’t have gender, while in Polish and French even objects have gender. Distribution of gender qualities within these lexemes can be conditioned by the c ontext of culture.It’s also often implied by vowel suffix in French and Polish (e in French and a in Polish). Nouns can take singular form or plural form when added a suffix (s in English and i in Polish). There are exceptions both grammatical (fish) and mass-nouns (mud). Some languages include use of a possessive suffix, however neither English nor Polish would be an example. Class of nouns also includes generic terms, which mean a word that can mean a variety of things depending on the implied intention. An example that is close to perfection is the noun â€Å"thing† which can stand for any other noun.It can as well be a feature of speech style. Curious detail is, when translated, the word thing in Polish can take two forms (cos/rzecz), both have a similar meaning but are used in different context and the latter one has a female gender. Less obvious example would be a Polish word wiersz, which can refer to a poem as well as to a single text line. According to scholar s like Marantz certain lexical items can be used in a variety of syntactic structure and implementation of any lexicon, therefore classes such as nouns or verbs are entirely futille.I beg to differ as the summary of my analysis shows multiple differences and distinctive features of each class. Verbs and nouns are defined with a variety of different concepts. Every additional term that refers to categories within a class is like an additional dimension, which outline boundaries of semantic field necessary for understanding the concept. Therefore, provides a valuable methodology for linguistic studies. Blake Lezenski Word Count: 1235 Bibliography: R. M. W. Dixon, 2012. Basic Linguistic Theory Volume 3: Further Grammatical Topics. Edition 1. Oxford University Press, USA. Erkelens, M. A. , 2009.Learning to categorize verbs and nouns: studies on Dutch. Ultrecht: Amsterdam Center for Language and Communication ————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ [ 1 ]. Dixon R. M. W. Dixon, 2012. Basic Linguistic Theory Volume 3: Further Grammatical Topics. Edition 1. Oxford University Press, USA, p. 290. [ 2 ]. Ibid 291. [ 3 ]. Ibid 291. [ 4 ]. Ibid 300. [ 5 ]. Ibid 293. [ 6 ]. Ibid 300. [ 7 ]. Ibid 305. [ 8 ]. Ibid 291. [ 9 ]. Ibid 302. [ 10 ]. Ibid 301. [ 11 ]. Erkelens, M. A. , 2009. Learning to categorize verbs and nouns: studies on Dutch. Ultrecht: Amsterdam Center for Language and Communication, p. 26.

Bmw Films Case Essay

In 2001, BMW came out with its latest innovative marketing strategy titled BMW Films. In partnering with Fallon and Anonymous Productions, who connected with A-list directors, actors, and production value, created a series of five films collectively called â€Å"The Hire† that generated 2. 5 millions viewers with over 24,000 more unit sales than the 2000. And the question now rise to what should BMW’s next move be. ANALYSIS It took the firm about 50 years from its first automobile in 1929 to be firmly established in North America. But right when other Japanese cars entered the market in in the late 1980s, BMW went from one of the most brought luxury car to falling behind Lexus who became the number-one luxury import in the country. The brand had an outdated image and U. S sales went from 96. 8 (thousands) in 1986 to 53. 5 (thousands) in 1991 supported by Exhibit 1 and 4. But after taking drastic measure of reinvigorate itself in North American by introducing newer models and series that were more suitable for the North American market, a new brand image arose and BMW sales rebounded reach records level from 1996-2001. In 2001, BMW was definitely in its maturity phase where it has enough brand awareness amongst its target market that it didn’t’ need an extravagant marketing budget. In Exhibit 2, out of the luxury brands top 5 highest total sales, BMW was the second most selling brand while only spending half (62. 4 million) of its competitors (134-215 million). BMW attracted a different psychographic than its competitors. It looked for highly educated affluent person who wants to have a great driving experience. Exhibit 7 shows BMW’s Customer Base vs. the Competition where the highest percentage of its target age group is 30-44 compared to everyone else. Besides Volvo, BMW customer base is predominately married men. BMW has one of the highest numbers of customers under 45 with no children and the lowest number over 45 with no children. Compared to other luxury brands in Exhibit 3, BMW is right in the middle with pricing its Sedans. Its neither has the highest or the lowest price, which is right in line with its target market who’s income is also in the middle range from the other’s. (See Appendix 1 for SWOT analysis). ALTERNATIVES The different options for BMW is summarized by: 1. Make the films available to a wider audience by distributing in places like the theatres 2. Develop 3-5 more short films in relations to it’s current series 3. Develop a full length movie that would showcase in theatres 4. Do nothing and simply move on to the â€Å"next thing† RECOMMENDATION With all its success with the BMW Films, I would recommend BMW go with option 4 and do nothing and simply move on to the â€Å"next thing†. According to McDowell, 90% (2 million) of the series’ viewers wanted to see more films, but in Exhibit 11 when BMW came out with 3 additional films, only 13%, 18%, and 29% of the number views compared to first film in the series respectively. I think BMW was able to successfully reach its targeted market and with it’s position as being the leader in the market. Where not only if the other companies starts copying BMW, but BMW when â€Å"copies† itself, just like the Goldeneye taught the company, repeat performances are rarely as compelling as premiere performances.

A Criticism Against the Prejudice of People Against Individuals Who Use Double Negatives in a Sentence

A Criticism Against the Prejudice of People Against Individuals Who Use Double Negatives in a Sentence In the article, â€Å"Our Language Prejudices Don’t Make No Sense, Raffaella Zanuttini criticizes the people that express anger when they hear others use double negatives in a sentence. She criticizes the proponents of civilization that fail to criminalize the expressions of prejudice against people that make mistakes when speaking English. Zanuttini claims that the failure by the civilized societies to mark the prejudicial comments against those that use double negatives as inappropriate is an indication of negative attitude towards others. The author claims that people that say they cannot stand their friends that make mistakes in their spoken language are as bad as racists that cannot stand people from other races. Zanuttini holds that since there is no scientific basis for making negative comments about the people that use double negatives, then the negative concord should be allowed as part of the English language. Zanuttini effectively uses ethos, logos and pathos to ap peal to ethics, logic and emotions. Ethos Zanuttini appeals to ethics by establishing credibility and authority over the issue she discusses in the article. She presents herself as an authority in linguistics. Using the authority, the author embarks on examining the topic as an individual that understands the rules that govern the subject. In questioning the scientific basis of criticizing the people that say â€Å"aks† instead of â€Å"ask†, Zanuttini refers to metathesis as a concept in linguistics. She says that metathesis recognizes that multiple negative elements are common in many languages and that if people that use such languages apply the same in speaking English, they should not be reprimanded (Zanuttini 1). Zunittini’s view is that applying natural phenomena that are â€Å"found across human languages† should not attract prejudicial comments that aim at portraying the speakers of a certain language as weak (1). In essence, Zunittini holds the view that freedom should cut across various aspects of life including the use of language. The author also appeals to ethics in showing her understanding of other languages where negative concord is allowed. Zanuttini quotes the Italian phrase, â€Å"non ho visto nessuno† that she literally interprets to mean â€Å"not (I) have seen no one† (1). The author’s move to interpret the Italian language is an indication that she is an authority in linguistics. The Italian sentence reveals the use of negative concord is common in the country. However, Italians allow the double negatives since they do not affect the meaning of their language. The acceptance of double negatives in the Italian language, Zanuttini argues, should strike those that claim they cannot stand such phenomenon in English to understand that there is no single grammar of English. The author’s credibility is seen in her move to explain the assertion that there is no single grammar that makes English. She says that people that criticize other’s grammar do so base on their view of the speakers and not the language used (Zanutini 2). She explains grammar as a guide that helps people to form sentences of their language. Thus, people make mental recipes that guide them to interpret and pronounce words that make sentences in their language (Zanuttini 2). By arguing that recipes are formed based on the speaker’s language, the author comes out as a credible linguist that can teach language formation and origin. The author’s use of ethos leaves the reader with no question regarding the analysis of the topic. An authority in linguistics can only criticize the author based on the linguistic concepts such as metathesis. However, the clarity in the examination of the concept indicates that the author is above board. The author’s appeal to ethics, therefore, makes the article a credible source of information regarding the issue of language formation and use. Logos Zanuttini appeals to logic by using evidence of the negative comments that people make regarding their peers’ use of negative concords. The reader may not understand the author’s views without the use of evidence. For instance, Zanuttini claims that comments such as â€Å"I cannot stand it when people say aks† are prejudicial and reveal that the person uttering them has a problem with the speaker and not the language (1). By giving an example of the negative comments, the author appeals to the logic of the readers to make them see her basis for the argument that prejudices cloud the judgment of the people that correct the others grammar. The author also appeals to logic by using evidence from Mark Baker’s â€Å"Atoms of Language† to back up her claims. She claims that language should be treated as bread given that it varies across cultures. Zanuttini agrees with Baker that grammar has hidden rules that are different across languages (2). Based on the agreement, the author suggests that there is no illogical language and that using ones language interpretation as a recipe to form English grammar is an indication of creativity. Zanuttin uses the analogy of bread to argue her point by claiming that there are many types of bread but people feel that some types are appropriate than others based on the recipe (2). Similarly, she suggests that those that use language are free to feel comfortable with certain uses of grammar and allow others to practise what they know. By arguing that no variety of English distorts other varieties, the author appeals to the reader’s logic in that those that use negative concords do not vary the grammar applied by those that do not use double negatives. Since people do not force others to take their preferred bread, then they should not use negative comments to discredit the grammar that others apply. Pathos The analogy of bread that Zanuttini uses in the article can make the reader laugh as an expression of emotions. She claims that language recipes differ minimally from each other (Zanuttini 2). The reader may think that the speakers of English literally cook the language before they speak it. The appeal to emotions helps the writer to strike the reader’s thinking to relate the analogy of bread with English language. The author’s claim that people that criticize others’ grammar say that using double negatives â€Å"sounds stupid† appeals to anger (Zanuttini 1). The author sets the reader’s emotions to hate the critics of bad grammar from the beginning of the article. Therefore, the appeal to emotions helps the author to convince the reader to agree with her. Conclusion Zanuttini effectively appeals to ethics by showing her understanding of linguistics given her analysis of metathesis. The author presents herself as a credible source by highlighting claims that show her experience with critics of bad grammar. She effectively uses evidence from other sources to back up her claims. Interestingly, Zanuttini appeals to the reader’s emotions to set them against the proponents of good grammar. Thus, the article reveals the author’s ability to appeal to the relevant rhetorical elements to win the support of the reader.

The Legitimacy of Global Warming Essay Example | Topics and Well Written Essays - 250 words

The Legitimacy of Global Warming - Essay Example The Sept. 6, 2000 ozone hole was the largest on record at 11.5 million square miles (29.9 million square kilometers). (Climate Change) This is one evidence that the hole is getting smaller and smaller and this is extremely bad for the human race, it will fail to protect us from the ozone layers and terrible diseases like skin cancer would spread at the drop of a hat. Global warming is believed to be changing the current climate and this will have an adverse effect on a lot of things, the climate will be highly unstable and it will inevitably affect the human race. The imbalance will result in excessive rainfall, drought in some areas, tsunamis, hurricanes, cyclones and so on, this will cause damage beyond repair. To conclude it is very fair to say that global warming is not a hoax, it is happening and it will inevitably have an adverse effect on the human beings, it is preventable but more measures need to be taken in order to prevent it.

Article critique Essay Example | Topics and Well Written Essays - 250 words - 7

Article critique - Essay Example rticle discusses clearly the results of the research, noting that there are still a good number of parents who are not well-informed about oral hygiene. For instance, it has been found out that the use of the right amount of toothpaste is not followed by most children. The researchers find this as important information because the chemical contents of toothpastes can be harmful especially for children who have high tendencies of swallowing instead of spitting out the toothpaste. Moreover, they also discovered that not many parents teach their children to floss. Other negative discoveries include the lack of knowledge regarding the importance of every meal and adding more fruits and vegetables in children’s diet. However, parents appear to be well-informed about the ill-effects of fruit juices and other sugary drinks and foods and they also encourage their children to brush their teeth at least twice a day. The article covered all the necessary information about the study and a ll the issues regarding oral hygiene and the participation of parents/guardians have been addressed. The information given is relevant and the interpretation of data is complete and accurate, giving a clear picture of the result gathered from the

Political Science Essay Example | Topics and Well Written Essays - 750 words

Political Science - Essay Example They do not have to get intervention from state regarding taxes, tariffs, enforced monopolies and restrictive regulations. (laissez-faire principle; sourced from www.wikipedia.org). It is a fortunate one for private parties to be free from such matters, but for the citizens there are still taxes to be paid. Taxes would not be a big deal for people as long as they can afford to pay. Of course, it is determined from how stable their economic conditions sourced from their incomes. What has happened is that The United States taxes its citizens more lightly and as a result less money to be used for social programs. There is comparison since most west European countries spend more money on social programs. From the economic factors, it can be analyzed that when The United States government has decided to reduce its citizens` taxes, there might be economic instability. It can be seen mostly after war in Iraq (2003) that The United States economic condition decreases slowly and life conditio n of its people had not been as comfortable as it was used to be. Furthermore, the global crisis that has happened in recent times has an impact too. The United States citizens cannot afford certain levels of life standards like they used to have. The condition can be observed from how stagnancy occurred to mortgage and many banks were closed that makes more people become jobless. The tax reduction has been a relieving fact for The United States citizens, but since it gives impact to the social programs, a consequence prevails. In this case, social programs are ways for those who are unfortunate to get help and even have better living. When the money for the social programs is reduced, some people do not get benefit anymore. Analyzing this matter from the political side, basically it is not far from what happens in the economic factors. A political instability might occur when economic condition falls down moderately. For example, when the jobless number rises higher and higher, the re must be a shock therapy for its political condition. People would like to be frank to the government that an action to decrease problems is absolutely needed. Even though The United States has its â€Å"American Exceptionalism† which had made them be the strongest as ever, but as Barack Obama – the president of the United States – mentioned that â€Å"I see no contradiction between believing that America has a continued extraordinary role in leading the world towards peace and prosperity and recognizing that leadership is incumbent, depends on, our ability to create partnerships, we create partnerships because we can’t solve these problems alone†. (Barack Obama – April, 2009). It can be analyzed that although comparisons among countries are acceptable to be observed, but like The United States instability is also being influenced by the whole worlds. An agreement must be put to Obama`s statement that every country in this world should gat her to find solutions to any problems; including how to maintain the running of social programs in this global crisis situation. Cultural factor could be the least impact but also the unfortunate one to face this American Exceptionalism. Culture is the whole unity to define people and their origin. Culture has more to be shown to express people’s happiness. The very basic culture that American people have is Thanksgiving celebration. (Once again, it is needed to emphasize that the tax reduction does not always

HR COMPANY Essay Example | Topics and Well Written Essays - 1000 words

HR COMPANY - Essay Example Human resources management department of a company is responsible for the execution of crucial tasks such as recruitment and selection of new employees and ensuring employee motivation, among other tasks relating to employees. Since employees have a high influence on the productivity of a company, the human resources management should perform explicitly. This paper focuses on Google Inc Company, addressing its human resources practices, including strengths and weaknesses in this department. Google Inc is an international company, which has its focus on innovation. It aims at improving better ways through which people communicate and connect by use of information. It is among the 500 fortune companies, with enormous revenues. In the United States, Google has employed approximately 20,000 people, and its job growth rate stands at 33 per cent. Today, the technology has advanced at an alarming rate, therefore, the needs of customers in the market have subsequently revolutionized. Since G oogle Inc is a technology-based company, this has called for it to renovate a number of its products in order to meet the needs of its customers (Anthony Web). The good thing about Google Inc is how it has managed to remain reputable as one of the most successful company worldwide. This is with regard to its profits and the way it meets the needs of its customers. Secondly, Google Inc is identified as one of the topmost best employers in the world. Google Inc is one of the top companies known to invest heavily in its human resources, for high productivity. This company has adopted various human resources practices, including recruitment, training, motivation, and compensation, among others. All these are aimed at making the employees perform well, and this is the reason why this company is ranked among the world’s best employers (Anthony Web). Google Inc scores high on employee satisfaction, compared to other companies. This is because of the kind of work environment the comp any sets for its employees, which boosts their motivation. In this company, new employees are trained and familiarized with the company culture before starting the job. This therefore, gives them the knowledge of what their employer expects from them in meeting the company goals. Google Inc is also good at recruitment. Since it is an international company, it values diversity, and this is reflected in its workforce. Despite recruiting from different regions of the world, Google Inc still manages to identify the best candidates, who have contributed to its success (Walker Web). Motivation for employees is through different ways. First, Google Inc is one of the companies with the best salary package for employees. Apart from salary, there is a variety of benefits for employees. For instance, the recently unleashed death benefit in the company aims at compensating the deceased employees’ families. Upon death, a family gets 50 per cent of the deceased employee’s salary for the next ten years. Additionally, their partners are entitled to stock benefits, in addition to $1,000 monthly for all children until they reach nineteen years (Casserly Web). In order to ensure that employees update their skills, Google Inc has a training programme through GoogleEDU. This in-house programme helps employees boost their skills for better performance on their job. The leadership style adopted by this company is participatory, whereby all

The Concept of Market Segmentation Term Paper Example | Topics and Well Written Essays - 1250 words

The Concept of Market Segmentation - Term Paper Example The Marketing of the business requires co-ordination, planning and implementation of strategies and requires the future Marketing Manager having the right skills and training to ensure success. Marketing is an important element for the success of any organisation. Marketing message by the organisation needs to instil a sense of excitement and urgency in the customer to try out the product or service. The marketing by the organisation should satisfy the needs and wants of the customer along with benefitting the shareholders of the organisation.   Marketing management is an important part of the business management, with the customer the main focus of its activities.   Marketing objectives and targets have to be monitored and met, and through effective use of marketing research and marketing concepts, Eden Leisure & Fitness Centre should be able to identify the needs and wants of its customer and try to delivers benefits for both the customers and the business. Eden Leisure Centre will use marketing to generate the strategy which will define their sales technique, business communication and business development. Marketing concepts and techniques will be used to identify, satisfy and maintain the customer. This will help the leisure centre in building strong customer relationships, creating value for their customers as well as the business itself. An explanation of the marketing concepts and some suggestions for measures/initiatives the centre could introduce that would demonstrate a marketing orientation approach to its customers. E den Leisure fitness center needs to have a marketing-oriented approach for making their business successful. A marketing oriented approach allows organisations to conduct their work operations according to the wants of the customers. Eden Leisure fitness centre needs to denote the wants and requirements of the customers and then accordingly provide the services to them. The decisions that would be taken by Eden Leisure fitness centre needs to revolve around the customer wants rather than thinking about what would be right for customers.

Discourses on Latina femininity Essay Example | Topics and Well Written Essays - 750 words

Discourses on Latina femininity - Essay Example Hence, Latino masculinity against the images of Latina beauty seems to be well shuttered. Traditionally, it is indicative of the Latino community that a woman is totally subject to a man. Here is the line of conflict. To say more, Latina representations in the field of contemporary showbiz affect Latino masculinity regarding hookups of Latina girls with the representatives of other ethnical identities. In this respect the figure of Jennifer Lopez is at the core of the discussion due to her relationships with black men which seemed affectionate or comfortable for her (Mendible 160). This is why the way Latina beauty goes today affects the apprehension among Latino men. Third, Latinas are subjugated by the Western culture and the US dominance in Hollywood and filmmaking industry. As was aforementioned, it is all about the values each nation promotes for the cultural turnaround worldwide. In other words, the competition between Latinas in the US is too high due to the fact that all of t hem are still considered the second class of people living in the country (Mendible 15). Overrepresented in the low (or even lowest) niche of the social life, the percentage of Latina beauties in Hollywood is to small to provide some radical change. Once again, due to the economic disparities among Hispanic and non-Hispanic white layers of the American society, there is plenty to talk on the â€Å"otherness† of Latina/o people according to the mainstreams cultural and showbiz standards and flows currently accepted in the US. Mendible points out in her study that this â€Å"gap† makes Latinas subjugated by popular media representations: Clearly, a complex... As was aforementioned, it is all about the values each nation promotes for the cultural turnaround worldwide. In other words, the competition between Latinas in the US is too high due to the fact that all of them are still considered the second class of people living in the country (Mendible 15). Overrepresented in the low (or even lowest) niche of the social life, the percentage of Latina beauties in Hollywood is to small to provide some radical change. Once again, due to the economic disparities among Hispanic and non-Hispanic white layers of the American society, there is plenty to talk on the â€Å"otherness† of Latina/o people according to the mainstreams cultural and showbiz standards and flows currently accepted in the US. Mendible points out in her study that this â€Å"gap† makes Latinas subjugated by popular media representations: Clearly, a complex array of competing interests and discursive forces produced the idea of â€Å"the Latin woman,† and it will take the collective efforts of Latino/a scholars, independent filmmakers, feminist writers, activists, and embodied others to slowly strip the myth of its power to bind and denigrate (15-16). To conclude, the issue of Latina sexuality and gender disparity within the Latino community is well established as a second-class way of entertainment for full-of-themselves Western consumers in the media sphere. Notably, it is all about buying or selling beauty in order to get rid of the burdens of life in the array of lower niche of existence.